9Rooftops
My time at 9Rooftops has been spent mostly serving the PA Lottery. I serve this client is through designing visuals for digital spaces. I provide creative visuals for their email & text subscribers, manage the visuals for their promotions that they offer, create social animations in After Effects, create paid advertisements for Facebook, Snapchat & Instagram. Other projects outside of creative work I will help team members with are ADA testing, launch testing.
I have stepped out of my role as a designer for the PA Lottery to help the agency as a whole obtain new clients. In 2022 I successfully helped the agency aquire Bay Health Hosptial in Dover, DE. We filmed street interviews of strangers and asked them questions about their opinions of the hospital and the care they provide to the public. This video was presented in an RFP to the Hopital and assisted in winning their business to the agency.
Over the years I have become a creative powerhouse to meet client demands. I have organized timelines, streamlined my workflow and created systems with documentation.
These graphics may contain similar visual information but serve different purposes across many channels.
960 x 400 - Desktop landing page size
960 x 262 Carousel banner iLottery home page, these ones get the Claim Now snipe
560x160 Email Desktop banner
640 x 306 List medium image on mobile (this is the mobile version for the 330x330 size on the iLottery promotions page)
640 x 268 Mobile page banner (Mobile landing page size)
465 x 330 VIP Login image desktop (this is the size that appears in the pop-up after you log in to VIP Players Club. Has the More Info button at the bottom.)
465 x 306 Email (mobile size)
330 x 330 List medium image desktop (this size appears on the iLottery promotions page on desktop)
Paid Social
Our paid social content is generally just advertisements that I create and 9R will run every quarter (over 3 month periods). We select a game that we use the game art to design our offers around. Then propose that game to the Lottery, when they approve of the direction we create the visual ads. Once we create the assets and internally review those files, we send them over to the client for approval. When those designs + animations are approved by the client we send the creative over to be trafficed over the course of the quarter.
Channels: Snapchat, Instagram & Facebook
Social Animations
We promote our new online games to our social channels by creating organic social posts to share this exciting information with our followers.
The client requests graphics for different marketing we send to different audiences. Its my responsibility to make visuals that communicate a message before a user can scroll.
BayHealth
In October 2022 , I filmed street interviews of strangers and 2 team members asked them questions about their opinions of the hospital and the care they provide to the public. This video was presented in an RFP to the Hopital and assisted in winning their business to the agency.